Who owns the Honest Company?

The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022.

How does the Honest Company IPO work?

In other words, this IPO takes investors’ money while giving them almost little voting power or control of corporate governance. And Majority of Shares Sold at IPO Are From Existing Shareholders: The Honest Company is offering ~6.5 million shares as part of its IPO.

What percentage of sales does honest sell?

1. Diapers account for 63 percent of sales Although Honest sells dozens of different products under three main categories, its diapers and wipes line account for 63 percent of total sales, with skin care and personal care chipping in 26 percent and household and wellness generating the final 11 percent.

What is honest & how does it work?

In its own words, Honest describes itself as a “digitally-native, mission-driven brand focused on leading the clean lifestyle movement, creating a community for conscious consumers and seeking to disrupt multiple consumer product categories.”